Make Black Count! was adopted as the slogan in 1970 and remains the rallying cry as we prepare for the 2020 Census campaign. Why is this rally cry still significant today?
We are a strong, resilient people who will not be marginalized and erased from this country by not participating in the 2020 Census.
The United States is a big, complicated place with a political, demographic, and economic landscape that is evolving so rapidly. As a country, we must pause to take stock each 10 years to answer the questions: who are we as a nation, where do we reside, and what are the essential demographic elements that define us as a people, (i.e., race, ethnicity, gender, age, etc.). The US Census is mandated by our Constitution and is the foundation of our democracy built around the concept of fair and equitable political representation and, as we evolve as a nation, civil rights protections under the law; housing, voting rights, education, among them.
This year, March 2020, most people residing in the United States will receive a postcard from the U.S. Census Bureau directing them to complete their 2020 Census form online. This will be the first internet-based Census in our country’s history. Although, the internet based form is the preferred method for Census participation, both telephone response and paper questionnaires remain available options for persons without internet access.
The first deadline for submitting completed Census forms is on Census Day, April 1, 2020.
The Make Black Count! campaign will provide important updates and information to keep our community informed about how they can be counted in the upcoming census. We will meet you where you are, whether you are a college student, returning citizen, Black immigrant, caught in the digital divide or simply interested in the latest Census news.